As a Strategic Brand Advisor, I provide comprehensive guidance to elevate and expand your business through a range of services that include strategic planning, creative development, marketing, and sales optimization. My approach integrates a holistic perspective on brand growth, focusing on both the macro and micro aspects of business structure and development.
Key Areas of Focus:
- Creative Development & Collection Consistency: Ensuring a cohesive visual identity and clear brand message that resonates across all touchpoints.
- Business Development: Offering expert advice on budgeting, business analysis, and organizational strategy to strengthen foundational business structures.
- Brand Development & Rebranding: From the development of marketing strategies and press kits to optimizing your web presence and packaging, I help you define and elevate your brand. A strong rebranding initiative, supported by an engaging photoshoot, refreshed marketing materials, and enhanced social media presence, can transform your brand’s market position.
- Production Planning & Product Development: I assist in analyzing product lines, setting realistic production goals, and understanding the intricacies of both retail and direct-to-consumer sales. I also guide clients through the complexities of production timelines and ensuring that products meet retail standards.
- Sales Strategy: I offer strategic guidance on navigating the transition between direct-to-consumer and retail sales, including setting order minimums, negotiating sales terms, and determining pricing strategies for retail vs. wholesale.
- Marketing Strategy & Social Media Branding: My services include optimizing your digital footprint by improving website design, utilizing Google Analytics to measure client engagement, and boosting social media visibility to attract and engage your target audience. By blending creative vision with strategic insight, I help businesses create a cohesive, market-ready brand that connects with consumers, drives growth, and enhances profitability.
I offer:
- Collection Consistency
- Brand Development
- Business Development
- Product Planning
- Direct Sales vs. Retail Sales
- Collection Analysis
